In the present age of IP telephony when telecom convergence is the big thing all around the world , need of the hours is to enable fixed and mobile Service Providers ( SP ) to monetize the subscriber’s phone number by extending it to new web based services.SPs can offer a WebRTC Communicator endpoint that uses the same phone number as the subscriber’s fixed or mobile phone.
Advanced features enable calls to be transferred between fixed-line, mobile and WebRTC endpoints.
Find the diagram depicting this below :
SPs can offer 3rd Party WebRTC endpoints to access the user’s phone number and subscription . E.g. enable web applications such as Facebook, Amazon or Netflix to allow their users to make/receive calls or messages directly from the web applications
Revenue Streams :
monthly fee for access to WebRTC endpoints and for receiving calls from by 3rd Party WebRTC endpoints
One time upgrade fees for Accessing the Web service integration with telecom network like a plan upgrade
No software is required to be downloaded on the subscriber’s computer, tablet or mobile phone
No desktop support required for the service provider
Plans For Consumer Customers:
Subscribers can use the WebRTC endpoints on their computers, tablets or mobile phones as a fixed-line device at home, as a desktop solution when away from home and to avoid international tolls when traveling
Subscribers can connect their web services (e.g. Websites , Facebook, Amazon, Netflix) to their fixed or mobile services subscriptions using their SP-provided phone number
Plans For SP Enterprise Customers:
Enterprises can deploy a WebRTC endpoint for their employees that provides a single corporate communications endpoint that can be connected to any of the corporation’s UC/PBX and Call Recording systems
Employees can use the WebRTC endpoint as their office phone at work, home or when traveling
Connects to all leading UC/PBX and Recording platforms simultaneously
Enterprises can deploy a single WebRTC endpoint across all their UC/PBX and Recording platforms – current and future
Easy for IT departments to deploy – no software is required to be downloaded to employees’ computers, tablets or mobile phones
Enables corporate policies and features from the WebRTC endpoint including
I shall be editing this post to discuss more on the process of Service Harmonization to save the Telecom Service Provider the trouble of rewriting call logic with every telecom generation evolution ie IN to SIP to Web based WebRTC phones.
The Service Harmonization Layer does the job of holding all new and legacy services while providing uniform interface to interact with access network regardless of the back-end Call program logic .
Diagrammatic depiction of roles of Service Harmonization
Service Broker Advantages of using Service Broker vs Total Migration from In to IMS Provisioning via fixed/mobile brands «service profile» in Service Broker Architecture of SDP / Service Broker Service Broker We know that a Service broker is a service abstraction layer between the network and application layer in a telecom environment. SB( Service Broker … Continue reading Service Broker Architecture for IN and IMS
As CSPs evolve their networks for LTE, the resulting networks present tremendous challenges in voice services and application delivery. Realizing this opportunity, the telecom software industry has come forward with a purpose-built network element: the Service Broker, a solution specifically designed to overcome network architecture challenges and ensure voice service delivery from any network domain to any other network domain. Service Brokers are placed between the application layer and the control layer.
Service broker is a service abstraction layer between the network and application layer in telecom environment.
SB( Service Broker ) enables us to make use of existing applications and services from Intelligent Network’s SCP ( Service control Point ) , IMS’s Application Server as well as other sources in a harmonized manner .
This post particularly describes the gateways in IMS which communication back and forth with a legacy endpoints.To get a overview of IMS itself click here and to get a detailed description of IMS and its architecture click here .
What is IM-SSF ?
IP Multimedia Service Switching Function is a gateway to provide IN service such s legacy VPN ( Virtual Private Network ).
What is R-IM-SSF ?
Reverse IP Multimedia Service Switching Function Works on reverse principle to connect IN network to IMS services using IMS services such as FMFM ( find me follow me ) .
More link on telecom transformation , migration and inter-opereability :