Tag Archives: OTT

WebRTC CPaaS ( Communication Platform as a Service )

A CPasS ( communication platform as a service ) is cloud based communication platform that provides real time communication capabilities. This should be easily integrable with any given external environment or application of the customer, without him worrying about building backend infrastructure or interfaces .

Traditionally , with IP protected protocols , licensed codecs maintaining a signalling protocol stack , network interfaces building communication platform was a costly affair. Cisco , Facetime , Skype were the only OTT ( over the top) players taking away from telco’s call revenue .

However with the advent of standardize , open source protocol and codecs plenty of CPaaS providers have crowded the market making more supply than there is demand. A customer wanting to quickly integrate real time communications on his platform has many options to choose from. This article provides an insight to how CPaaS solution are architectured and programmed

Sample CPass Architecture build on open source technologies

I have written an article before on Steps for building and deploying WebRTC solution , which includes standalone , cloud hosted and TURN based NAT handler systems .

A typical CPaaS solution provides

  • Call server + Media Server that can be interacted with via UA
  • Comm clients like sipphones , webrtc client , SDK ( software development kits ) or libraries for desktop , embedded and/or mobile platforms .
  • APIs that can trigger automated calls and perform preprogrammed routing.
  • Rich documentation and samples to build various apps such as call centre solutions , interactive auto-attendant using IVR , DTMF , conference solutions etc .
  • Some CPaaS providers also add features like transcribing ,transcoding , recording , playback etc to provide edge over other CPaaS providers

Advantages of using a CPaaS vs building your own RTC platform

Tech insights and experiences

companies who have been catering to telco and communication domain make robust solutions based on industry best practices which beats novice solution build in a fortnight anyday

keeping up with emerging trends

Market trends like new codecs , rich communication services , multi tenancy, contextual communication , NLP , other ML based enhancements are provided by CPaaS company

Auto Scaling , High Availability

A firm specializing in CPaaS solution has already thought of clustering and autoscaling to meet peak traffic requirements and backup/replication on standby servers to activate incase of failure

CAPEX and OPEX

using a Cpaas saves on human resources, infrastructure, and time to market. It saves tremendously on underlying IT infrastructure and many a times provides flexible pricing models

In a nutshell I have come across so many small size startups trying to build CPaaS solution from scratch but only realising it after weeks of trying to build a MVP that they are stuck with firewall, NAT, media quality or interoperability issues . Since there are so many solution already out in the market it is best to instead use them as underlying layer and build applications services using it such as callcentre or CRM services etc .

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Hosted IP-PBX and its SBC

SBC ( Session Borde Controllers ) are basically gateways that provide interconnectivity between the hosted IP-PBX of the enterprise to the outside world endpoints such as telco service provider, PSTN/ TDM , SIP trunking providers or even third party OTT provider apps like skype for business etc.

If you have a hosted IPPBX or PBX in your data-centre or on premise and you need controlled but heavy outflowing traffic, it is a good idea to integrate a resilient and efficient SBC to provide seamless interconnectivity.

Interconnectivity provided by an SBC ( Session Border Controller)

Purpose of SBC

SBC’s can be physical hardware boxes or software based applications, as the name suggests their purpose is to control the session at border between the enterprise and external service provider.

SIP to PSTN – SIP is an IP protocol whereas PSTN is a TDM one , achieving interoperability is also the KRA of an SBC

SIP trunking – SBC provide a secure sip connectivity to connect calls to sip trunks which provide bulk calls functionality at a flat pricing.

support for various fixed or mobile endpoints – SBC ensure they are RFC compliant and can extend SIP to any kind of telecom endpoint like PSTN , GSM, fax , Skype , sipphone , IP phones etc.

NAT / Network address translator – To meet the packet routing challenges across a firewall or even during private -public mapping. A combo of DHCP servers and NAT provider comes very handy to reroute or perform hole punching such that signalling and media packets are not dropped and meet the required endpoint. More about NAT here – NAT traversal using STUN and TURN.

Load balancing – Reverse proxies and Load balancers is a much adopted industry practise to mask the inner IPs of the VoIP platform and also route traffic appropriately between control and media server .

Security , QoS and Regulatory compliance – since SBCs are required to typically support a large array of clients they adhere to regulatory and industry accepted standards ,which also involves security features like AAA, TLS/SSL and other means for quality of assurance like logging and fault detection, preventing DDoS etc . In many cases SBC can also encrypt / decrypt RTP streams for probing , tapping or lawful inspection .

Inaddition to above it is good to have if an SBC provides extra features like forking , emergency number dialing ( 911 ) or active directory integration . Real Time Analysis and monitoring of call and metrics are also expected from a SBC since they reside on edge of the network and are more vulnerable to threats . For example Dialogic Mediant SBC’s and gateways , Audio Codes SBCs

With the shift from on premise PBXs to cloud based VM or microservice architecture , SBC vendors adopt a lager umbrella of services also including automation scripts for checks , reporting tools / consoles , developer friendly APIs to manage sessions via SBC and even WebRTC gateways to connect browser endpoints .

Usage Scenarios

Any VOIP dependant system which deals with bulksome voice / video traffic from external endpoints is a usages scenarios. Listing few

  • Contact Call centres
  • Remote work / offsite monitoring
  • CRM solution for sales/marketing
  • Connecting webrtc click to dial from webpage to enterprise representatives
  • connecting enterprise UCC clients to PSTN endpoints

There are many more.

OTT ( Over the Top ) Communication applications

Market trends are really not in favor of Telecom Service /providers with increasing use of OTT ( Over The Top ) application like watsapp , Facebook messenger , Google hangouts , skype  , viber , etc .

OTT

OTT ( Over The Top ) Applications

What is an OTT ?

An Over The Top ( OTT ) application is one which provides communication services over Internet . Therefore these bypass the communication billing system setup by a Telecom Operator , resulting in no gain or loss of revenue to Telecom Operator who is providing the Internet service to user in first place .

Hence we see that OTT are major threat and concern for Telecom Operators whose traditional and obviously expensive ( when compared to OTTs free service ) billing models are facing disruption .


Telecom Regulatory bodies around the world

The telecom regulatory authorities in some of the countries are for example listed as :

  • Afghanistan Telecom Regulatory Authority (ATRA) – Afganistan
  • Australian Communications and Media Authority (ACMA) – Australia
  • Bangladesh Telecommunication Regulatory Commission (BTRC) – Bnagaladesh
  • Canadian Radio-television and Telecommunications Commission (CRTC) – Canada
  • Ministry of Information Industry (MII) – China
  • Autorité de Régulation des Communications Électroniques et des Postes (ARCEP) – France
  • Bundesnetzagentur (BNA) – Germany
  • Telecom Regulatory Authority of India (TRAI) – India
  • Ministry for Communications and Informatization of the Russian Federation (Minsvyaz) – Russia
  • Infocomm Development Authority of Singapore (IDA) – Singapore
  • Independent Communications Authority of South Africa (ICASA) – south Africa
  • Federal Communications Commission (FCC) , National Association of Regulatory Utility Commissioners (regulators of individual states) (NARUC) , CTIA – The Wireless Association (CTIA) – USA

Such telecom regulatory bodies get to decide whether to enforce differential price to end consumers for using OTT so that telecom service providers can benefit or keep the Internet fair and open by passing Net Neutrality Laws and Bills and amendments .

what is Net Neaurality ?

The fundamental principle of Net Neurality is that Telecom Operators should not block , slow down or charge consumers extra for using other services as their means of communication. This states that it is wrong to charge users above the regular data rates for using VOIP apps and other internet based communication services.

The following counteries have adopted principles of Net Neutrality by passing bills or making law .

  • Chile – Chile’s General Law of Telecommunications, “No [ISP] can block, interfere with, discriminate, hinder, nor restrict the right of any Internet user of using, send, receive, or offer any content, application, or legitimate service through the Internet, as well as any activity or legitimate use conducted through the Internet.”
  • Brazil – ” Internet Bill of Rights ” makes equal access to internet mandatory in Brazil .
  • Netherlands – Even European Union has adopted Netherlands’ Net Neutrality amendment which reads “traffic should be treated equally, without discrimination, restriction or interference, independent of the sender, receiver, type, content, device, service or application.”
  • USA – Citizens make ‘We the People’ platform to ‘Restore Net Neutrality By Directing the Federal Communications Commission (FCC) to Classify Internet Providers as ‘Common Carriers‘. Therefore not allowing them to either throttle speed by paid prioritization , discriminate in pricing or block any broadband access to legal content .  Above facts are from this tech.firstpost.com article.

Inspite of the fact that I Support Net Neutrality with all my heart , as a telecom engineer I understand the cost investment made by Telecom operators in providing am efficient communication network to its subscribers ( Access , Network and Application layers ). Therefor I do have my sympathies with the Telcos and to level out the wide ranging conflict between Telcos and  ISP ( Internet Service Providers ) , I pen down the following points which reflect the Telecom Operators Problems and also highlight the solutions that can be adopted to counteract the OTT threat .

Depleting revenue for Telco

  1. Messaging – OTT messaging cost operators $13.9 billion, or 9% of message revenue in 2013
  2. Voice – Voice services under threat from VOIP services like Skype, Viber
  3. OTT apps – Voice & Message apps have been the operator’s biggest headache. Its time Operator should launch its own OTT Services
  4. Data Traffic – The utilization is yet to reach its peak. Will face challenges from  WiFi access
  5. Critical Pain areas – Erosion of Operator’s revenue from voice and (especially) messaging

Telco’s OTT aPPLICATION

At this stage it is crucial for a telecom Service provider / Operator to enter the Apps market and bring forth a Messenger which is more powerful , interactive and awesome than a OTT application.  Fortunately the Operator can always couple this application with his background telecom infrastructure to provide the edge in performance and functionalists .

Road block while developing a OTT application for a Telecom Service Provider :

  • Investment in Data Network is not being utilized due to lack of service
  • Reuse of Existing business Logic and extending the service reach across devices and networks is tough
  • Operator already has full fledged network Infrastructure in Place
  • Desire for minimum CAPEX while investing in new technologies
  • compete with OTT players and open new revenue streams is a challenge

Next we find the way of solving the problems and integrating them together to form a Solution .

OTT Application for Telecom Service provider

  • Introduce new services to benefit from investment on Data Plans and Bandwidth
  • Expose REST API to enable 3trd party Integration with existing network Infrastructure
  • Partner with individual OTT players to make new services  that do not compete on core competencies like billing etc
  • Use protocols like SIP that reduce CAPEX and have goto market more quickly
  • Go for enriched service that lead to better user experience

This writeup outlines the process of creating a OTT application for a Telecom Service Provider . Components for the application include cloud Address Book , Video Chatting , Location share , Contact synchronization ,REST based thin  client , OS and device agnostic etc shown in the figure below

telco's OTT app

telco’s OTT app

The Application  is designed to close knit with Operator’s own infrastructure hence the crucial entities like Network Address Book , Location Service are synced and fetched from Backend Network .

OTT application Feature Overview

Smart Address Book

  • Automatic: Get contacts from Gmail, Facebook
  • Fast search by first, last name, frequently
  •   dialed number
  • Roadmap: View calendar events
  • Personal: Get image from Gmail and display in   contacts list

Geo Location

  • Share own location during chatting
  • Get map for calculating the distance between two chat users
  • Roadmap : Trigger device (say Switch on/off AC before reaching home) from a threshold distance away from home   location

Messaging

  • Ad-hoc Chat
  • Session Based Chat
  • Voice Input for texting
  • Presence information of contacts
  • RoadMap: Legacy message integration

Telephony

  • Voice call to mobile
  • Voice call to PSTN
  • Video call to other @imAll user
  • Share images during voice call to other

Device agnostic

  • Compatible with IOS, windows
  • Can run as native app on ipad
  • Can run as browser client on windows
  • RoadMap: native app for android, windows phone,blackberry10

Roadmap

  • To upgrade the application and provide enganced and enrich service support the I propose the following roadmap.
  • From plain vanilla voice and video calling ( supported by every other OTT application ) our application should progress towards  legacy telecom support whihc included PSTN , GSM , ISDN etc . This requires backbone of telecom network and a good setup for media codec conversion to suit various legacy media codecs .

Road Map  from Traditional to New age services 

  1. Voice and video calling
  2. Legacy services support like MMS and SMS
  3. Integration with 3rd party Vendors
  4. Give new enriched services like Multilingual support , file transfer , screen-sharing etc
  5. give facility to integrated web plugins for web calling

To keep the interest of customers it is essential that the application be supported on other popular OTT services like skype  , Gtalk . for exmaple a caller should be able to make call from Skype  / Gtalk to our application .Multilingual capabilities, support for larger protocol spectrum will just act like icing on the cake .

How does it benefit the Operator??

  1.  Saves on development cost and time
  2.  Device Agnostic OTT Applications
  3. Simplified Service deployment
  4. Saves licensing cost per client
  5. Reuses existing Messaging and   Address Book service logic.
  6. Open New Revenue Streams for operator
  7. No separate SIP stack required for the client
  8.  Faster Time to Market

Update : At the time of writing this post I did not anticipate the wave of change that bring focus on subjects like “net neutrality” , ” Save the internet” and “free internet” . However I see now that I had described this phenomenon way in advance for my time .


Business Challenges for a telecom service provider

With the fast pace of telecom evolution both towards the access network front ( ie GSM , UMTS , 3G , 4G , LTE , VOLTE ) to core network side ( ie application servers , registrar , proxies , gateway , media server etc ) a CSP ( content service provider ) is trying hard to keep up with the user expectation . The user expects a plethora of services , reduced cost and high speed bandwidth . If this was not enough a CSP also has competition  OTT (   Over The Top ) Players who provide communication and messaging for FREE .

You can read on how OTT’s players are disruption the revenue streams of traditional telecom operators and how can Telco’s develop  their own OTT app , integrated with their backend system to answer to that challenge  here – OTT ( Over the Top ) Communication applications

The following points outline the major business challenges faced by telecom operators today .

Technology Evolution Challenges

  •  The increased data speeds and further more increasing hunger for the data overwhelms the existing network infrastructures.
  • Ensure uniform service experience across the network technologies to check the customer churn.
  • Access / Radio Technology independent delivery of services.
  • Enhance Reuse for exiting investments.

Multiple Service Platform Challenges

  • Typical network constitutes of Multiple Service Platforms increasing network complexity and integration challenges many fold.
  • Heterogeneous multiple SDP Solutions typically deployed to cater to Multiple Types of Networks/ Standards/Variants
  • Service Islands makes introduction of seamless services a challenging task for the CSP

Transport Upgrade and Convergence of Wireless Wireline

  • Retain investments in copper wire systems while migrating towards next generation Fiber Optic systems.
  • Severe competition among wire-line and wireless operators to provide latest services to retain subscriber base.
  • Fixed Mobile Convergence leading to a diminishing gap among the revenue shares of various operators in the space, and leading to losses for wire-line only players.