In  the present age of IP telephony when telecom convergence is the big thing all around the world , need of the hours is to enable fixed and mobile Service Providers ( SP )  to monetize the subscriber’s phone number by extending it to new web based services.SPs can offer a WebRTC Communicator endpoint that uses the same phone number as the subscriber’s fixed or mobile phone.

Advanced features enable calls to be transferred between fixed-line, mobile and WebRTC endpoints.

Find the diagram depicting this below :

SPs can offer 3rd Party WebRTC endpoints to access the user’s phone number and subscription . E.g. enable web applications such as Facebook, Amazon or Netflix to allow their users to make/receive calls or messages directly from the web applications

Revenue Streams :

• monthly fee for access to WebRTC endpoints and for receiving calls from by 3rd Party WebRTC endpoints
• One time upgrade fees for Accessing the Web service integration with telecom network like a plan upgrade

Brownie points

• No software is required to be downloaded on the subscriber’s computer, tablet or mobile phone
• No desktop support required for the service provider

Plans For Consumer Customers:

• Subscribers can use the WebRTC endpoints on their computers, tablets or mobile phones as a fixed-line device at home, as a desktop solution when away from home and to avoid international tolls when traveling
• Subscribers can connect their web services (e.g. Websites , Facebook, Amazon, Netflix) to their fixed or mobile services subscriptions using their SP-provided phone number

Plans For SP Enterprise Customers:

• Enterprises can deploy a WebRTC endpoint for their employees that provides a single corporate communications endpoint that can be connected to any of the corporation’s UC/PBX and Call Recording systems
• Employees can use the WebRTC endpoint as their office phone at work, home or when traveling
• Connects to all leading UC/PBX and Recording platforms simultaneously
• Enterprises can deploy a single WebRTC endpoint across all their UC/PBX and Recording platforms – current and future
• Easy for IT departments to deploy – no software is required to be downloaded to employees’ computers, tablets or mobile phones
• Enables corporate policies and features from the WebRTC endpoint including
• Displaying the corporate identity
• Routing calls via corporate networks
• Tracking and Recording calls and messages